Important bit of the day (Blue is the Colour!) 👕 AUK T-Shirts & Hoodies – Wear Your Blue with Pride! One of the most-loved parts of our Alton Towers event is seeing a sea of blue Alopecia UK t-shirts and hoodies throughout the park. Wearing your AUK gear does more than show your support — it creates an instant sense of community, visibility, and connection among attendees, and raises awareness among the wider public. 💬 What attendees have said: “Being part of a sea of blue brings about a sense of confidence and support.” “We all bought hoodies, hats and t-shirts and wore them with pride.” “Everywhere you looked, there were blue shirts – you always had a friend nearby.” “Just seeing the sea of blue was a boost. So many others coming together.” “Wearing the t-shirts and feeling proud about alopecia was my favourite part.” “The t-shirts and hoodies were a great idea – you could spot everyone round the park.” “Meeting up together to end the day ‘turning the train blue’ finished the day on a high.” “It gives my son a big boost to see he’s not alone. The sight of all that blue is amazing.” 🌦️ What to Wear – and How to Layer The weather in April can be unpredictable – we've had everything from sunshine to showers, chilly winds to warm spells. In colder years (like 2015), some people wore their AUK t-shirts under jackets, which made it harder to spot others in the group and slightly dampened that incredible visual impact we love. 👉 That’s why we recommend choosing a t-shirt or hoodie size that allows you to wear it over a jacket or jumper, so you stay warm and visible! 🙋♂️ No Pressure, No Problem If you’re feeling unsure about wearing branded clothing – that’s completely okay. There’s no requirement to wear AUK gear to attend. But for those who feel comfortable, we strongly encourage it – it makes a big difference. 💸 Save Money – Pre-Order! We offer our t-shirts and hoodies at a discounted rate when pre-ordered with your tickets. We will have a small selection of sizes available to purchase on the day, but: Prices will be higher Stock is limited Items are sold on a first come, first served basis So if you want to guarantee the right size (and save a bit of money), pre-order when booking your tickets! Manage Cookie Preferences